Cycling specific sun protection brand Pelotan has announced it will sponsor the UK’s #1 domestic team Ribble Pro Cycling for the 2018 season.
Designed specifically for cyclists, Pelotan is a ‘once a day’, water and sweat resistant sun protection brand that allows riders to stay in the saddle longer, perfecting those ultra-sharp tanlines from sunrise to sunset. The company’s flagship product is an alcohol based spray which is clear, quickly absorbed, lightweight and breathable and has been tested as lasting up to 8 hours at SPF 30 – meaning you can focus on a full day in the saddle without risking skin damage.
Jack Rees, Owner at Ribble Pro Cycling said “We are continually searching for innovative companies to work with, as an ambitious UK based start-up Pelotan perfectly fits that category and our ethos. With a busy summer calendar and some long days on the bike, the all-day protection that Pelotan offers will ensure the riders are kept shielded against UV and ensure those tan lines are kept razor sharp.”
Tom Austen, Director at Pelotan said “Pelotan are proud to support incredible cycling teams throughout their seasons, from training camps to races. We develop premium sun protection products with the performance cyclist in mind as we firmly believe that in a world of marginal gains, comfortable riders race harder. Our formula enables our teams to train, race and recover for longer - from sunrise to sunset. As the UK’s #1 domestic team, we are delighted to partner with Ribble Pro Cycling and we are looking forward to working with the team for the 2018 season any beyond.”
Pelotan are launching via a dedicated ecommerce website – www.pelotan.cc on May 29th and are also running a crowdfunding campaign on Indiegogo – https://www.indiegogo.com/projects/pelotan-sun-protection-for-cyclists-sports/ to help fund new product development and to launch internationally after the end of the European season. The product will also be available in the Rouleur Emporium.
Pelotan are offering crowdfunding packages including limited edition jerseys designed in collaboration with Isadore, bidons and exclusive experiences with Ribble Pro Cycling including a day following the team at a UK race including a trip in the team car, plus specially designed Ribble Pro Cycling training plans.
For more information please visit www.pelotan.cc where further details of the product and crowdfunding campaign can be found.
For more information please contact:
Tom Austen - firstname.lastname@example.org
Jack Rees - email@example.com